D.E.A.R. Day--Happy Birthday Beverly Cleary! Saturday, April 12, 2014 1:00am 11:59pm 01:00 23:59 Google Calendar ICS Beverly Cleary wrote about D.E.A.R. in Ramona Quimby, Age 8. Since then, “Drop Everything and Read” programs have been held nationwide on April 12th in honor of Mrs. Cleary’s birthday.