D.E.A.R. Day--HAPPY BIRTHDAY BEVERLY CLEARY! Saturday, April 12, 2014 12:01am 11:59pm 00:01 23:59 Google Calendar ICS Beverly Cleary wrote about D.E.A.R. in Ramona Quimby, Age 8. Since then, “Drop Everything and Read” programs have been held nationwide on April 12th in honor of Mrs. Cleary’s birthday.